Overview

The Content Marketing Grader is a free tool provided by Akoonu that assesses the content marketing maturity of a company by crawling its website. The tool analyzes the site and content across many factors that indicate the extent to which today's content marketing best practices have been implemented.

The Content Marketing Grader also contains industry benchmark data so that a company's results can be compared within the context of a specific industry. Read on below for more details!

Frequently Asked Questions

  • How does it work?

    The Content Marketing Grader will crawl your website, analyze the content and other factors, and generate a score. This evaluation is performed across five areas of Content Marketing best practices, and a total score is awarded based on these individual scores.

  • Why is this valuable?

    It enables you to gain visibility into the level of content marketing maturity your company holds across key investment areas and, more importantly, how your company compares to others in your industry with respect to your content marketing maturity. With buyer purchasing behavior increasingly content-driven, this gives you insight into potential risks and opportunities for competitive advantage.

  • How long does it take?

    It takes a couple of minutes to crawl a website and analyze the results. You will get an email with a link to your report when it is done.

  • What does the score tell me?

    The total score is a measure of how mature the content marketing practices, technology and operations are at a company. Based on this score, companies will fall into one of four categories:

    Leading - Content marketing has been organizationally embraced, implemented and operationalized.
    Investing - Content marketing has been holistically implemented and ongoing investments are being made on content production and enabling technology.
    Transitioning - The basics are covered, and content marketing best practices are implemented to varying degrees.
    Implementing - The basics of content marketing are only partially implemented.
  • Where does the industry benchmark data come from?

    Tens of thousands of website were analyzed to create the industry benchmark data. These sites were spread across 40+ industries, and were selected from Amazon's Alexa database of internet websites.

  • What comprises the score?

    The total score is an aggregate score of 5 component scores. These each focus on a core area of content marketing best practices. These are the components:

    Multi-Channel - Is content published across digital channels?
    Content Architecture - Is the website structured in a way to make the content easy to find by both search engines and people?
    Content Formats - Is the content rich and varied in types and formats?
    Content Technology - How extensively technology is used to capture online conversions and optimize the content experience?
    Content Operations - How much of a “content engine” exists to keep the content current, interesting and relevant?
  • I have comments, feedback, or ideas on how to make the Content Marketing Grader better...

    Great! We can't wait to hear about it. Please use the feedback page.

  • Where can I learn more about Akoonu?

    Visit us on the web at www.akoonu.com, or drop us an email at hi@akoonu.com.